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Danya
Morton-Holmes
BPharm (Hons), MRPharmS, PhD, MBA
Danya Morton-Holmes is Head of Consulting Operations
at Bridgehead International, joining from Ernst and Young Management
Consultancy Services in January 2001.
Danya originally trained as a pharmacist and gained her first degree
and an industry-sponsored PhD in pharmaceutics and drug delivery
from The University of Nottingham. She also has an MBA (with distinction)
from Nottingham, where her specialist dissertation was on ‘Generic
Competition in the Pharmaceutical Industry’.
Danya has more than 17 years experience in the international pharmaceutical
and healthcare industries and has held positions with several blue-chip
companies including GlaxoWellcome, Astra Charnwood and The Boots
Company. She has worked in the UK and internationally in the areas
of R&D, Clinical Research and Sales & Marketing. She moved
into the consultancy field as a senior consultant at Ernst and Young,
where she led and worked on a broad range of assignments across
a number of industry areas.
Since joining Bridgehead, Danya has led and managed a variety of
commercial and technical projects for a range of clients, including
private sector pharmaceutical / biotechnology / healthcare companies,
public sector organisations and financial institutions. These projects
have been in both her specialist technical field of pharmaceutics
and drug delivery, as well as across a range of therapeutic areas.
Projects undertaken for clients to date include due diligence exercises
on behalf of companies or major investors, marketing research, market
and competitor reviews, market modelling and forecasting, pricing
and reimbursement studies, and providing assistance in strategic
planning.
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