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Pricing and Reimbursement

One of the key battlegrounds of the 1997 General Election was quality of care in the NHS. A headline issue was 'postcode prescribing', where access to certain treatments was determined, not by clinical need, but by where patients lived.
This was the unintended consequence of a deliberate policy of devolving decisions to lower levels in the NHS to make the service more responsive to local needs and priorities. But it conflicted with the ethos of a 'national' health service with equal access for all to necessary healthcare.

Beta interferon was one of the classic examples of 'postcode prescribing'. For example, Cambridgeshire health authority decided that it was not prepared to fund the treatment because of concern over value for money. However, Addenbrookes Hospital also serves West Norfolk health authority, which took a different view. Neurologists at Addenbrookes Hospital were thus in a position where they were able to prescribe beta interferon for some of their patients but not others, dependent on their health authority of residence.

A rationing reality

This example illustrates the reality of rationing decisions in the NHS, and is one of the reasons why the Government established the National Institute for Clinical Excellence (NICE) ­ to try to bring consistency to such decisions based upon the best available evidence.

A second objective of NICE was to propagate best practice within the NHS, an organisation that has often been criticised for the slow uptake of new medicines and other healthcare technologies. Baroness Hayman, a junior minister in the Department of Health (DoH), said of NICE: 'The basic thrust is to ensure faster access to modern treatment and to ensure that innovations which offer real benefits at fair prices will be actively promoted.

A third objective, less acknowledged publicly, was to take difficult rationing decisions out of the forum of political debate, by providing a process and a set of technical criteria by which decisions could be made without politicians having to be directly involved.

NICE's mission statement is 'to appraise the clinical benefits and the costs of those interventions notified by the Secretary of State and the National Assembly for Wales and to make recommendations on their use in the NHS'. This makes it clear that the primary basis, on which its recommendations are based, is cost-effectiveness. While the Chairman of NICE, Sir Michael Rawlins, has denied that NICE operates a cost-effectiveness threshold, he has also acknowledged that positive recommendations were, in general, associated with a cost per quality adjusted life year of £30,000 or less. (QALY a measure used to compare the cost/benefit performance of different interventions). Higher cost per QALY figures are accepted only if there are special factors accepted as relevant by the Appraisal Committee and not covered by the formal modelling.

Beta interferon is an injectable treatment for the relapsing/remitting stage of MS, and has been available on the market in the UK for about six years. The first product launched was Betaferon, from Schering AG, followed by Avonex from Biogen and Rebif from Serono. The products are very similar, and generally viewed as interchangeable for therapeutic purposes, although not all neurologists would agree.

Beta interferon is expensive. At the time the NICE review was initiated the annual treatment cost was approximately £10,000 per patient. It does not result in a cure: it reduces exacerbations and may delay progression of the disease. Moreover side-effects, including flu-like symptoms, mean that a significant number of patients discontinue treatment. For this reason, many health authorities agonised about value for money and whether or not to fund it. A classic example of postcode prescribing.

So it is not surprising that treatments for MS (as well as the three beta interferons, the review also included Copaxone from Teva) were in the first wave of therapies referred to NICE for assessment.

What did NICE recommend?

Despite being in the first wave of reviews, the final guidance was not issued by NICE until January 2002. This reflects the difficulties that NICE experienced in undertaking the review. There were significant technical issues in calculating an appropriate cost per QALY, relating to both the measurement of quality of life in such a progressive and unpredictable disease state and to the time periods for assessment of costs and benefits. As a consequence, both manufacturers and patient interests challenged the NICE assessment at every stage of the process.

The final conclusion reached by NICE was that: 'On the balance of costs and benefits, the beta interferons... are not cost-effective'. This decision took into account 'the degree of clinical need of people with the condition, the broad balance of benefits and costs and the efficient use of NHS resources'. On the most favourable assumptions, the best cost per QALY figure the Appraisal Committee was able to reach was £35,000 but they noted that 'long-term extrapolation of treatment benefit after cessation of therapy [necessary to reach that figure] is not supported by the evidence'.

This guidance from NICE created a serious political problem for the Government. MS sufferers had no effective alternative treatments, and attracted a great deal of public sympathy. Moreover, treatment with beta interferons had been available for patients in some areas for several years, so implementing the NICE guidance would have meant withdrawing a treatment the NHS had previously provided never an easy thing to do politically. Had NICE reviewed the evidence before launch, the Government might have been more comfortable about following its guidance it is easier to deny access in the first place than to withdraw access once it has been granted.

On the other hand NICE had been established to take these difficult decisions on an objective basis outside the political arena, and rejection of its guidance would undermine its value for the future.

How was this dilemma to be resolved?

Squaring the circle?

The solution reflected the outcome of discussions between the DoH and the manufacturers that began some months before the NICE guidance was issued. While those discussions were independent of NICE, its outcome was hinted at in the wording of the final NICE guidance: 'The DoH... and manufacturers might usefully consider what actions could be taken, jointly, to enable... the medicines... to be secured for patients in the NHS'. This suggests that there was contact between the DoH and NICE's appraisal committee before the guidance was finalised, and raises questions about the independence and objectivity of NICE.

A risk-sharing scheme was established for the supply of disease-modifying treatments for MS within the NHS, for which all patients who meet the appropriate criteria for treatment are eligible. Health authorities have been placed under a statutory obligation to provide funding for such patients (although no additional funding was made available).

The key features of the risk-sharing scheme are:

  • All patients who meet treatment criteria can be included in trials

  • Any company providing products for the treatment of MS is eligible to join trials, subject to agreement with the DoH over a price which will create a cost per QALY (using agreed assumptions) of £36,000

  • Clinicians may select the most appropriate of the medicines included within the scheme

  • Target outcomes have been agreed for each of the participating products

  • A patient registry has been established and outcomes for a cohort of patients are being monitored at annual intervals

  • Actual outcomes will be assessed against predicted outcomes, and price reviewed in the light of this every two years

  • If actual benefit is equal to or greater than predicted, initial price levels will be retained, otherwise the price will be reduced to the extent needed to restore the agreed level of cost-effectiveness

  • The scheme will continue for up to ten years

Risk sharing

The companies concerned effectively had no choice but to participate, but for them this was a good deal. They previously only had access to those patients whose health authority was willing to pay; now they had access to all available patients. While they have had to reduce their prices somewhat, the additional revenue more than compensates for this. Moreover, the accumulated knowledge and expertise they have from their clinical studies and experience of their products in the market put them in a strong position in negotiating the predicted outcomes they could realistically expect to achieve.

For the Government, the scheme provided the opportunity to meet one of its primary political objectives ensuring equity of access to NHS treatment ­ and to negotiate a price reduction for a range of 'expensive' products (although overall expenditure has undoubtedly risen), without undermining the status of NICE. So, overall, the risk-sharing solution is good for companies, provides a neat political solution for Government, and above all is good for patients.

What does this mean? Several lessons can be drawn from this example. Firstly, it is confirmation that, however much Governments try, they cannot ultimately divorce rationing decisions from the political process. 'Independent' bodies making decisions on the basis of 'objective' evidence will not always reach the 'right' political answer. This lesson is not confined to the UK. In Australia, the Pharmacy Benefits Advisory Committee advised against the reimbursement of Pulmozyme, an expensive treatment for cystic fibrosis, on the grounds that it was not cost-effective. In the face of mounting political pressure, the health minister had to overrule that recommendation for compassionate reasons. It also works in the other direction. The UK government chose not to refer Viagra to NICE, for fear that it would advise that it is a cost-effective product, the 'wrong' answer.

For companies this means that they must always be alert to the political context within which decisions will be made, and actively look for any factor which could give them an effective political edge and enable them to circumvent cost-effectiveness hurdles.

Secondly, it confirms that the NHS in the UK is open to innovative approaches to the funding and delivery of healthcare. While some companies have offered elements of risk-sharing, for example in the form of 'efficacy guarantees' for products such as Roche's Herceptin, this is the first case where a formal risk-sharing scheme has been established as a partnership between the government, companies, professional associations and patient organisations. It remains to be seen what the long-term outcomes will be, but despite the inevitable teething troubles, the scheme is now operational.

Thirdly, beta interferon provides a specific working example of such an arrangement. This particular model can be expected to have limited application, but could be relevant in a number of chronic disease areas. But companies (and Government) will have to be inventive in tailoring solutions to the requirements and characteristics of specific treatments.

This could be viewed as a form of controlled entry to the market, which could be valuable for other products. Chronic, progressive diseases may show huge variations in the rate of diseases progression, and clinical trials to establish safety and efficacy for market authorisation may take two years or more. To go beyond that and establish cost-effectiveness before launch may be prohibitive in terms of cost, numbers of patients required and timescale. As a consequence, products may face severe restrictions. A solution might be a similar scheme to that established for beta interferon, to establish predicted outcomes and monitor progress against them.

Lastly, and less encouragingly, the example of beta interferon demonstrates that cost per QALY still reigns supreme as the primary technique for assessing the value and cost-effectiveness of new products. While some generous assumptions have been made to set the threshold for the beta interferons at £36,000 per QALY, that remains the critical threshold against which cost-effectiveness will be assessed and prices may be adjusted.


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