| The
client wanted:
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a list of companies, working in vaccines
and hepatitis C, prioritised to fit with the client's
strategy
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assistance with preparation of presentation
material
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support with initial company contacts.
The programme of work
Bridgehead Consulting:
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developed a comprehensive list of companies
working in the area of vaccines and/or hepatitis C which
was prioritised according to the strategic fit with the
client's approach
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produced a package of information including
a non-confidential dossier and contact letter, and a confidential
disclosure with input from the client
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made initial company contact followed
up by the client
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carried the work out in close collaboration
with the client to ensure that the goals were being met.
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The
deliverables to the client |
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A list of potential licensees with
contact details, including companies and contact
personnel known to Bridgehead Consulting.
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A non-confidential document and
contact letter to be used to introduce the client
company and the product.
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A confidential dossier to be used
to follow up leads.
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The
project achievements |
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Bridgehead Consulting carried out
the initial company contacts for the client.
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Several companies were interested
in pursuing this opportunity further including a
top five pharmaceutical company, one of the world's
leading biotechnology groups and one of the world's
top five vaccine companies.
Added value
The assistance provided by Bridgehead
Consulting to the client allowed them access to Bridgehead
Consulting's industry contacts, expertise in dossier
preparation and deal negotiation skills, giving the
company time to focus on research and development.
As well as interest in the Hepatitis C vaccine, two
companies also expressed an interest in pursuing other
opportunities with the client.
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