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company identified a need to focus resources on core strategic
products, with assets relating to non-core products being
realised in a way that would deliver maximum value to shareholders
and generate additional funding to accelerate the development
of strategic products.
The objectives for the client
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To gain an independent view on its current
portfolio supported by expert opinion from specialist
physicians, industry executives and the financial community.
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To establish an independent valuation
of key assets to support critical portfolio decisions.
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To confirm those areas of the portfolio
which should remain as 'core' and those non-core areas
that could create greater value through divestment.
The programme of work
Bridgehead Consulting:
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conducted internal meetings with key
staff and review of business, development and marketing
plans, in order to develop an independent view on the
company's product portfolio (current and development)
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carried out an independent programme
of desk research and expert interviews to further validate
the view on the commercial potential for key strategic
products and technologies
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created a probability-based Net Present
Value (NPV) model for both marketed and development products
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provided strategic workshops with senior
members of the management team using findings to support
key portfolio decisions.
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The
deliverables to the client |
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A comprehensive report addressing
the company's stated objectives.
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A tailor-made probability-based
NPV model covering current and key development products.
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An analysis of the company's key
business areas in terms of the effect the following
activities would have on value in the short-, medium-
and long-term:
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Recommendations with regard to
the immediate action that should, or should not
be taken and the focus for communication.
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The
project achievements |
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Clear conclusions and recommendations
as to short-, medium- and longer-term portfolio strategy,
accepted by the company, are now being implemented.
Added value
In addition to providing the client
with actionable recommendations with regard to its current
portfolio, the project also served to highlight a number
of critical weaknesses in the portfolio going forward
which are now being addressed through appropriate business
development and licensing activity. |
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