| The
company required an assessment of all projects in the pipeline
and appropriate recommendations.
The objectives for the client
The client needed to gain an objective external
view of the:
The client also needed to consider the way
in which the selected portfolio would fit together, taking
into account:
The programme of work
In the first stage the projects were all
analysed individually by means of:
From these data, simulation models of each
project's earning potential were created showing the product's
key alternative outcomes, each associated with a probability.
In the next stage Bridgehead Consulting:
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held a workshop with the client's senior
management, exploring the ambitions of the company, to
establish a set of criteria for judging projects. These
covered desired risk profile and technical focus, news-flow
issues, financial objectives and constraints, timing limitations
etc.
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then scored the projects against these
criteria, and presented the result to a further series
of management workshops where alternative portfolios were
reviewed and a preferred model selected.
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The
deliverables to the client |
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In addition to the crucial final
decision, the client received:
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a valuation and summary IP review
of each project
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an assessment of the market and
the potential licensing terms for each project
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a review of the company's overall
strategy.
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The
project achievements |
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The client was able to make a key
decision on its development programme and to back up
that decision with thought-through and externally validated
arguments.
Added value
Bridgehead Consulting concentrated
on gaining buy-in from all key staff both to the decision-making
process and to the decision itself. This was done by
tailoring the process to the specific client, and by
using techniques such as simulation modelling, which
takes into account a broad range of views on the merits
of individual projects. |
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