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The objectives for the client
The client wanted:
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a clear market analysis focusing on
the use of gene expression profiling within pharmaceutical
and biotechnology companies, identifying:
end user company profiles covering:
the current technology of choice and standard reason for this choice
benefits and limitations of the current technology
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details of standard protocols used
on the market.
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an understanding of:
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the needs of current users of gene expression profiling
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users' top 5 performance criteria
for a 'gold standard' system
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the key drivers/barriers to entry of a new technology.
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a brief overview of competing technology.
The programme of work
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Bridgehead Consulting interviewed key
players and potential end users of the novel technology
within large pharmaceutical and biotechnology companies.
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A programme of desk research highlighted
the main competitors, current areas of use of gene expression
profiling and the key market trends.
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Bridgehead Consulting attended a conference
within the field to gain a thorough understanding of the
market, market trends and barriers/drivers for adoption
of a new technology.
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The
deliverables to the client |
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A report outlining the gene expression
profiling market.
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A series of interviews with key
players and heads of gene expression profiling in
large pharmaceutical and biotechnology companies.
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A list of contacts within the
companies that would be interested in receiving
further information on the company and their technology.
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The
project achievements |
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A document that outlined the gene
expression profiling market, the currently used
standard products and the trends and unmet needs
in the market.
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A list of interested parties who
would be potential customers.
Added value
Bridgehead Consulting's experience
in this area provided the company with an assessment
of the market, backed up by the opinions of key-players
within the company's potential customer base, which
allowed for informed management decisions on the future
direction of the company. |
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