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The group had developed a novel laser technology which had the potential to be used in several different medical applications. The technology transfer group within the University wished to understand which of the application areas would offer the greatest potential in terms of number of patients treated and likely revenue generation. To assist the decision-making process and enable fund-raising for future development work, an independent review of the application areas and market potential was required.
The programme of work
Bridgehead Consulting conducted an initial evaluation of all the potential application areas, which were then scored according to commercial and technical criteria developed in conjunction with the client. The highest scoring areas were reviewed at an interim workshop and the six most promising areas were taken forward for further analysis. Market analysis, in conjunction with expert and commercial partner interviews, was used to identify the top three applications for the laser which offered the highest market potential and likely interest from industrial partners.
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The
deliverables to the client |
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Bridgehead Consulting delivered a comprehensive report in support of the University group's fund raising efforts, including:
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Background, commercial attractiveness (including number of patients, potential benefits of the new system, future competitors, IP position and market access/reimbursement situation) and technical attractiveness (including fit with current characteristics and main supply chain issues) for the three most attractive propositions.
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The
project achievements |
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The project allowed the University group to prioritise its research to focus on the areas of highest market potential and commercial fit
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The independent nature of the work allowed funding for the technology to be applied for.
Added value
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