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Pricing and reimbursement strategy
Pricing, reimbursement and market access are key elements in the profitable commercialisation of new products. Companies need to start planning far earlier in their development process.

Pricing and reimbursement strategy

   

Bridgehead Consulting can draw on a wide range of skills and experience, including direct experience from both a company and a payer perspective, to advise companies in all stages of product development and commercialisation.

Services range from initial market assessments focusing on pricing and reimbursement potential and risks, through the development of value messages to meet the concerns of payers and budget holders, to the formulation of pricing and reimbursement strategies and supporting clients through their implementation.

  • Public policy assessment

  • Pricing assessment

  • Market access support

  • Pricing strategy

  • Reimbursement negotiation strategy

Bridgehead Consulting uses a variety of methodologies and techniques, including the creation of therapy and market specific funding and patient flow maps, reviews of the available information and arguments from a payer perspective, payer discussion programmes, qualitative and quantitative pricing studies, modelling of parallel trade risks and optimal launch sequences by market and the creation of both generic and market specific reimbursement support dossiers.

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Examples of recent projects include:

  • Pricing strategy for a novel bio-analytical instrumentation system

  • Pricing strategy for an early stage oncology therapy

  • Pricing survey of cancer therapies in Europe and the US for a European biotech company

  • General advice on European pricing strategy and parallel trade issues for a US based company

  • Pricing assessment and preliminary pricing strategy for an innovative NCE for a UK-based biotechnology company

  • Overview of global pricing and reimbursement systems for a national industry association

  • Advice on reimbursement dossier development and negotiation strategies in Europe for a key strategic product from a global pharmeceutical company

 

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